# Blocao · product overview

## Pitch

Blocao is a sovereign edge AI platform for video forensics. Cameras stream to on-site compute (the Cell), where Frigate detects events and an enricher produces embeddings. An operator console at `http://blocao-router.local/` lets investigators query the system in natural language and play back evidence.

Configuration is GitOps. Network is segmented (VLANs + firewall). Multi-site deployments use a hub on EU sovereign infrastructure. Nothing on US clouds.

## What you get

- **Operator console** with SYNOPSIS landing view (SCADA-style live diagram), CAMS panel, FRIGATE config, MQTT panel, GITOPS panel, HEALTH panel, FORENSICS query.
- **First-boot wizard** for installer (region, site identity, WAN, camera VLAN, hub, operator).
- **Camera onboarding** with auto-discovery (DHCP + ARP + ONVIF + RTSP probe), default-credential detection, security checklist, force-password-rotation.
- **Frigate integration** with detection events on MQTT.
- **Evidence playback** with clip + correlated metadata + pin-to-case.
- **Multi-site fleet management** via the hub.

## Differentiators

| Vs | Blocao differentiator |
|---|---|
| **Verkada / Rhombus** | On-site storage + sovereignty + open-source stack |
| **Milestone XProtect** | Modern AI + Linux-based + GitOps + lower TCO |
| **Frigate DIY** | Production-grade integration + fleet management + UX |
| **Hikvision / Dahua** | No supply-chain risk + modern AI + fleet orchestration |

See `../05-comparatives/` for detailed comparisons.

## Target hardware

| Component | Default | Alternative |
|---|---|---|
| Router | GL.iNet GL-MT6000 | Banana Pi BPi-R4 |
| Cell | Banana Pi BPI-W3 (RK3588) | Radxa Rock 5B+ |
| Core (optional) | Jetson Orin NX 16GB | — |
| Switch (when needed) | Mikrotik CRS305 | Mikrotik CRS326 |
| Cameras | ONVIF Profile S any vendor | Hikvision/Dahua/Reolink/Axis tested |

## Pricing model (placeholder)

- Hardware: pass-through cost + integration margin.
- Console + edge AI stack: free.
- Hub access: per-site monthly subscription (€20-50 range).
- Support contract: optional, tiered.
- Custom AI models: project-based.

## Sales motion

Land via:

1. **Pilot install**: 1 router + 1 Cell + ~4 cameras at customer's site. Free first month.
2. **30-day eval**: customer uses it on real cameras alongside (or replacing) what they have.
3. **Conversion**: hardware + first-year subscription + support starter.

Expansion via:

- More cameras/Cells at the same site.
- Adding sites (multi-site fleet).
- Adding products (transcript forensics).

## Status

In design. Mockups complete for all key views. Sprint backlog ready. First Sprint 0 starts when team is in place.